Recruiting marketing talent to help professional services firms communicate, compete and excel
Marketing is one of Totum's busiest areas of recruitment: we consistently offer a wide range of live roles offering huge potential for talented candidates. Firms have long understood the value of marketing for creating and maintaining brand reputation, client loyalty and winning more work.
We cover roles from assistant and executive level right up to ‘Head of’ and ‘Director’ positions – and ranging from specialised sector or client-focused roles to global positions in leading international firms. More firms, for example, are now targeting marketing managers who can work exclusively within industry sector groups, applying commercial expertise and deep market knowledge enabling firms to establish unparalleled reputations across key growth industries.
The emphasis is on demonstrably improving client service delivery, with marketing professionals seeking to add value by understanding client priorities, business requirements and macro-economic environments.
In recent times, we have been delighted to support firms in the development of more specialist marketing roles, alongside generalist capabilities, in areas like digital marketing and technology, PR and Communications, data analysis and management of marketing systems.
Marketing operations roles, for instance, have grown as firms seek to improve knowledge efficiency, team structures and cost, as well as abilities in marketing technology and artificial intelligence (AI).
With digital communication now ubiquitous – only made more evident by the impact of Covid-19 – today’s marketing function also bears significant responsibility for enabling digital innovation, driving it forwards in terms of both strategic plans and practical implementation. We have helped many firms recruit Digital Marketers who can produce creative and engaging digital content, as well as build digital media and communication channels.
Our specialist marketing team devotes all its resources to supporting firms in all aspects of their marketing capabilities, giving us unrivalled expertise in the evolution of the function – and the ability to meet every firm’s marketing requirements.
At Totum, we have an extensive network to source the best marketing candidates from the broadest pool. And our expertise ensures we only recommend those who we believe are absolutely right for the role as well as the firm offering it. We understand the importance of the recruitment ‘fit’ and never compromise on getting it right. Our success depends on it.
Clients enjoy working with us
As a marketer, you are vital to building brand, reputation and trust. In a crowded sector where firms struggle to differentiate themselves, you have the potential to make a real impact as you help define what makes a professional services firm stand out from the pack.
Marketing functions in the professional services sector are highly skilled, responsible for working with key stakeholders across the firm as well as the wider business development team. Roles are widely varied helping firms to engage in campaigns that promote the firm’s expertise and further push their high-profile market position.
Candidates that understand the market and the cultural nuances of professional industries are in high demand from firms looking to win competitive advantage. But firms also need the insights of those that come from outside their industry, who understand the commercial drivers behind client decision making – and who can use their unique knowledge to spark further innovation in the profession.
Those considering a move into the industry can have a real impact on how firms market themselves and will find they quickly build a profile internally in the firm, and within the sector as a whole.
If you’re looking for your next professional marketing challenge, our marketing recruitment team is ready to help support your needs.